Nov 2007 – Nov 2009 OOO Procter & Gamble Moscow, Russia
Corporate Marketing Manager
Company’s focus: Global FMCG company
• Optimized cost by 60% for the print special project with sampling for the brand via leveraging corporate scale.
• Boosted brand’s site monthly traffic growth up to 145M unique visitors by integrating relevant interactive tools;
• Established going print special projects in Ukraine for the brand;
Job description:
• Development of Teens (Point of Market Entry) communication strategy and its execution via: 1) Internet platform; 2) Print advertorials and special projects; 3) School programs; 4) Sampling vehicles; 5) Alliances with partners, etc.
• Products’ initiatives integration into corporate platforms.
• Leveraging corporate scale in Point of Market Entry programs.
• Maintaining alliances with external partners, managing agencies.
• Budget management.
• Analyzing data and conducting qualitative and quantitative researches for evaluation of concepts and projects’ effectiveness.
Sept 2005 – Oct 2007 ASUS Russian Representative Office Moscow, Russia
Marketing Specialist, Event Manager
Company’s focus: Russian Representative Office is responsible for Sales and Marketing activities
• Boosted company’s brand awareness up to 100% among target audience.
• Lead the quarterly company’s cybersport tournament to the No.One in Russia.
• Organized several successful corporate marketing events at retailers and IT Malls which lead to increase of the sales by 25%.
Job description:
• Organizing and implementing different types of events for the TA.
• Arranging joint marketing programs with corporate partners. Preparing materials for presenting these programs and making reports on it.
• Supporting corporate site: translation of press releases, newsflash updates, updating products’ content.
Oct 2002 – Mar 2004 Pressinfo 2000 Marketing Agency Moscow, Russia
Manager
Company’s focus: providing marketing services in the Sheremetievo Airport area.
• Increased number of client accounts by 30%, leading to a 45% increase in revenue of the firm.
• Authored several publications in affiliated periodicals.
Job description:
• New client accounts acquisition and development.
• Conceptualization and development of clients’ marketing strategies (including presence in the media and billboard-based marketing materials).
• Promotion of company’s marketing platform: billboard space, periodicals, etc.
